Board Director | Business Coach | Interim CEO

My name is Larry Putterman. I’m a successful entrepreneur who specializes in helping other business owners improve their company’s growth and stability.

Does your company need Fresh Eyes?

Sometimes all it takes is someone with a fresh viewpoint, unencumbered by company politics or culture to help find the right solution. I will work with you to look at where you want to go and help you find the best way to get there.

My Most Recent Articles

Why Business Survival Demands Disruptive Innovation

Why Business Survival Demands Disruptive Innovation

disruptive innovation

“Disruptive innovation leads to the creative destruction of businesses that once seemed pre-eminent and secure.”  Steven Blank

Disruptive innovation is creating new products or services that did not exist before.  The innovation creates a new market that disrupts an existing market and displaces an earlier technology. read more…

How To Find A Business Partner

How To Find A Business Partner

How To Find A Business Partner

Entrepreneurs don’t realize they have a problem until it is too late.

No one does everything well.  Some entrepreneurs have great business ideas, but they don’t know the product or service and lack business skills.  Other entrepreneurs read more…

9 Tips for Creating an Advisory Board

9 Tips for Creating an Advisory Board

Creating an advisory board is the best decision an entrepreneur can make, but many entrepreneurs fail to create an advisory board. I speak to entrepreneurs daily about creating an advisory board and hear many excuses about why they don’t have a board. Most common...

16 Ways “Fresh Eyes” Benefit Leaders

16 Ways “Fresh Eyes” Benefit Leaders

Leaders working in a vacuum will fail.  Entrepreneurs need “Fresh Eyes.”  If you want to succeed, this is the most important concept you must learn. I define “Fresh Eyes” as looking at a problem or a situation in a new or different way. For example: consulting others...

The Five Rules of Ultimate Influence

The Five Rules of Ultimate Influence

The Problem is: Entrepreneurs Manipulate People and Situations Instead of Persuading. I recently spoke with Bob Burg successful author and coauthor with over 1,000,000 books in print. He is coauthor of the bestseller: The Go-Giver.

Why Companies Need Large and Small Customers?

Why Companies Need Large and Small Customers?

Relying on large customers is tempting but dangerous. When they leave, large customers create big voids. LARGE CUSTOMERS:Increase sales.Dictate policy and make big demands.Provide low margins.Create dependency.Take all the companies resources.Pay slowly.Companies need...

I worked with Larry as he built and then sold Safedata. Larry’s successful leadership was grounded in disciplined objectivity and a broad skill set. Larry recognizes no two businesses are alike, but good corporate governance (action plans and accountability) is an essential ingredient to success.

Peter Dorsey

President, The Business Development Company

Larry is a strategic leader who manages for results. We worked together on a marketing campaign for his company where he drove innovating thinking and consist improvement in the campaign. He was able to quickly grasp the nuances of online marketing and work with the team to deliver results, while maintaining a strategic focus.

David Reske

Founder & President, Nowspeed, Inc.

Larry brought his analytical approach to every aspect of the business. After carefully observing the sales team in action [and] current marketing materials, he put in place a carefully crafted, highly effective marketing program that drove fully qualified leads to the sales team, essentially transforming the sales process. I highly recommend Larry and would be honored to work with him again in the future.

Joann White

Manager, Client and Broker Relationship Systems, FM Global

Larry has been an advisor to our Company for the past 6 months. During this time he has provided actionable advice on Business Strategy, Business Operations, and Marketing. The advice and suggestions provided led directly to improvements in our accounts receivable operations and were incorporated into our customer outreach strategy. Larry is approachable, has always made himself readily available, and brings years of business experience to every conversation.

Tim Chapin

Founder & CTO, CDC Software

How Savvy A Leader Are You?
Do you wonder if your skills as a leader
can truly take your business to the next level?
Do you wonder if your skills as a leader can truly take your business to the next level?

Board Director | Business Coach | Interim CEO

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